Roku Media President Charlie Collier has implemented his first major executive shake-up since joining the company from Fox Entertainment in November, elevating David Eilenberg to oversee content across the media division, a Roku spokesperson confirmed to The Hollywood Reporter.
Eilenberg will succeed Rob Holmes, who currently serves as vp programming and is set to depart in March after six years at Roku. During that time, Holmes helped oversee the launch of The Roku Channel and led the company’s transition into original content.
Reporting up to Collier, Eilenberg — most recently the head of originals — will lead both the Roku Originals and Roku Studio divisions. He joined the company last year after holding top executive roles at ITV America and ITV Entertainment.
Since acquiring the now-defunct Quibi library in early 2021, Roku has continued to expand its reach into original content and received its first Emmy nominations and win — for actor J.B. Smoove in Mapleworth Murders — that same year. Last year, the streaming company premiered its satirical biopic of “Weird” Al Yankovic, starring Daniel Radcliffe; the movie picked up multiple wins at this year’s Critics Choice Award and nominations from the DGA, PGA and WGA.
Other original content from Roku includes cooking shows hosted by Martha Stewart and Emeril Lagasse and a Swimming With Sharks remake starring Kiernan Shipka and Diane Kruger.
The company, impacted by an economic downturn like other major tech and streaming companies, added 2.3 million active accounts during the third quarter last year but saw operating losses grow to $147 million. For the holiday season, Roku forecast that it will hit $800 million in revenue and $325 million in gross profit while facing $245 million in net losses.