January 5, 2022
Netflix’s fantasy series “The Witcher” remained No. 1 for a second week on Parrot Analytics’ digital originals U.S. chart the week ended Dec. 31, and also took over the top spot on the Parrot’s list of all TV shows. “The Witcher” had 75.3 times the demand of an average series during the week after a 2.4% gain in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.
Netflix’s “Karate Kid” sequel series “Cobra Kai” saw another 30.3% increase in demand expressions during the week as the fourth season premiered Dec. 31, pushing it up five spots to No. 2 with 44.5 times average demand. “Cobra Kai” was No. 6 on the list of overall TV shows.
Amazon Prime Video’s “The Wheel of Time” dropped to No. 3 on the digital originals chart. Based on a series of fantasy novels, the show had 43.4 times the demand of an average series during the week after a 6.6% dip in demand expressions. “The Wheel of Time” was No. 7 on the list of overall TV shows.
The Disney+ Marvel series “Hawkeye” slipped a spot to No. 4 on the digital originals list. Following its Dec. 22 season finale, it had a 3.6% drop in demand expressions to give it 40.4 times average demand.
The Disney+ “Star Wars” series “The Mandalorian” remained No. 5 on the digital originals chart. It had a 6.2% rise in demand expressions to give it 39.5 times the demand of an average series. Parrot attributed the growth of the show, which hasn’t had a new episode in more than a year, to spinoff series “The Book of Boba Fett,” which debuted Dec. 29. Interestingly, “Boba Fett” didn’t crack the top 10, as Parrot’s metric often shows a demand boost for a parent show rather than a spinoff.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 2 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 75.2 times average demand. It had been No. 1 the previous week.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.